With the rapid advancement of technology over the years, more and more small businesses are making their presence known digitally. Fortunately, if you want to build a solid online presence, nothing beats getting a website. When you get a website, you make your small business look more genuine and reliable.
However, rather than go for custom websites, many business owners use pre-made website templates instead. Although pre-made templates are usually cheaper, they aren’t something we recommend. They usually restrict you regarding features, navigation, and user experience. If you’re still in doubt, here are some reasons why you need to invest in a custom website for your small business.
Complements Your Brand
One significant benefit of investing in a custom website is its incredible customizability. With a pre-made website template, you’re restricted to its layout and usually its colors. However, in some instances, its interface may not suit your brand. For example, using a pink website layout when your brand’s main color is blue. By enlisting the services of a web agency Paris, you can easily design the site to complement your brand, which can also help improve your brand’s popularity.
Improved Functionality
Another reason to invest in a custom website is that it’s more functional. While you might be unaware, many people prefer visiting sites that are easy to navigate and have features. For example, you can easily include impressive features such as interactive icons and eye-catching animations on a custom site.
Conversely, a pre-made website limits you functionally. You can only include as many features as the template allows, resulting in a much poorer visitor experience.
Greater Security
When visiting websites, many people prioritize their safety and security. However, when you use a pre-made website, you’re risking your brand. That’s because the security measures on such sites are usually poor.
On the other hand, a custom site offers greater security. The digital agency can easily integrate various security measures and tools with your site, so there’s a much lower chance of it being infected.
Better Search Ranking
Most search engines use complex algorithms to decide which websites to display to users and in what order. Because of this, most search engines rank custom sites much higher than pre-made platforms when displaying search results.
Custom sites are more responsive, secure, and faster, all factors a search engine considers. Hence, investing in a custom website improves your search ranking, giving you an advantage over your competitors.
Scalability
Another great advantage of investing in a custom website is its scalability. Many businesses with pre-made sites encounter difficulties when trying to improve their websites. That’s because pre-made sites are challenging to scale up. So, you can’t make any impressive changes to your platform. With a custom website, you can easily scale up your platform. You only need to hire a professional web designer and discuss the changes you want.
Conclusion
Although custom sites are more expensive than pre-made templates, they are worth the cost. Besides providing more incredible customizability, they offer greater security and an improved user experience. Finally, you can consult laravel development to get more insight.
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