Guest posting is a valuable strategy, and it has a place in today’s digital landscape. Backlinks are still one of, if not the, most important factors when it comes to search engine ranking.
A lot of marketers give up on guest posting, as it’s a cumbersome process. But we have a super easy system for you to get media placement. This could be your secret sauce. Keep reading!
Guest posting offers a massive ROI that continues well after the initial post. It builds credibility for your business, expands the audience for your website and more importantly, it creates valuable backlinks that boost your SEO efforts.
Guest posting is a way to show off your expertise and make some excellent connections in your industry while engaging with an audience on an entirely different level.
There are a few unwritten rules you need to follow when guest posting and they have evolved over the years.
Target Specific Blogs
Backlinks are one of the most valuable outside sources of credibility for your website for a variety of reasons. That is why the source of the backlinks is more important than the number of them.
It is better to have five solid, relevant backlinks pointing to your site than it is to have 15 mediocre ones. It is best to work from a short list of credible, authoritative sites which may invite you or allow you to guest post in exchange for a link or two.
A web- app allows you to offer articles directly to top publishers, allows you to search for publishers with a good Domain Authority within your selected niche or industry.
You’ll need to take the time to carefully research the sites you want to publish on. Quality over quantity is key!
Use Vertical Content
Vertical, or skyscraper, content is detailed all-encompassing long-form content that will be relevant for more than just a week. Do your best to create this type of material on an evergreen basis.
Know your keywords. Do some research in your industry and identify the top three SERPs in your primary keyword queries.
Then you need to create something that is better than all of them put together.
Go above and beyond to ensure that it is evergreen long-form content that includes images, infographics, statistics and maybe even a little humour.
It will take a little longer to create, but it will be well worth it.
This type of content will gain you the backlinks that you don’t have to ask for, and those are ultra-valuable.
Always Make it About the Audience
Even if your overall aim is to build valuable backlinks through guest posting, your ultimate goal should always be to provide useful, relevant information to the audience. Value-adding content is king!
If you do this, you will win every time. When you start to lose sight of providing the audience value and begin to focus too much on other things, like SEO and keyword stuffing, then your articles will become useless for both readers and search rankings.
You may not even notice it at first. However, if you want to continue to get invited to guest blog and you have an interest in earning those backlinks, then always make it about giving the audience value.
Over the years, most marketers shunned guest posting, believing that the major search engines devalued their “link juice” and that the backlinks don’t provide enough value for the work involved.
Simply put, that thinking is not right.
Guest posting, when done correctly, offers a great backlink to your website, along with a reference point to someone with knowledge on the subject matter of the post.
The more you are active, the better visibility your site will have, especially if you know what you are talking about.
The problem that marketers have is that they don’t want to dedicate the time necessary to cultivate a great guest posting strategy.
That is why you need to step up your guest posting game. Guest posting, through Contento, could be your secret sauce. Your competitive advantage.
If you do it right, you’ll hit an area that is being massively underutilized. You’ll engage new customers that you might not otherwise have been able to reach, and you’ll quickly increase your search rankings and organic traffic.