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Erica

Using Animated Gifs to Build Your Brand

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Animated GIFs are the perfect tool to help build your brand. They make people smile, and that feel-good factor transfers to your brand. People love to share animations on their social media accounts because they want to make their friends laugh.

Principles of Great GIF Design

The Graphics Interchange Format (GIF) was invented way back in 1987 by a CompuServe developer as the best format for low detail compressed graphics. GIF images may be color-limited and lack the detail of a JPG photo, but their small file size has helped them last over 30 years, a millennium in Internet terms. [Read more…] about Using Animated Gifs to Build Your Brand

How Load Testing Improves the User Experience

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One of the most common impediments to the user experience on websites is an issue many people don’t think of as directly relating to UX. The ability of a site to stand up to the stress of a number of users logging on and going through the site can pose a surprising array of problems. A common method for trying to identify these types of challenges is load testing. By seeing how a site holds up to large amounts of stress, it may be possible to actually improve the experience for users.

Why Load Matters

The more trouble a site has handling the incoming load of requests and outgoing load of responses, the less likely it will be to work properly and quickly. Users strongly prefer websites that load rapidly. Most estimates indicate that users begin abandoning a site that hasn’t fully loaded after 9 seconds. Even committed users who enjoy a particular site and stick around past that point are apt to have a diminished experience, according to WebHostingBuddy.com. [Read more…] about How Load Testing Improves the User Experience

How to Choose a Web Hosting Provider

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Even if you are just hosting a typical blog, any type of downtime or lag can mean that you lose a good number of visitors. This doesn’t even compare to what can happen if you have an eCommerce business. The thing is, when people make the decision to trust you to handle their money, they have a tendency to be quite cautious. If they notice a lag, they might be afraid that their order might not be accepted even as their money is taken right from their account regardless.

As for any downtime, they can always find the item they are looking for somewhere else. These are just a couple of the reasons that your web hosting provider needs to be up to the job and completely reliable. [Read more…] about How to Choose a Web Hosting Provider

3 Important Business Tools To Transform A Business

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Many company owners might not know about business software tools that could quickly help put an end to many of their recurring business problems. Knowing about and using these tools could make a world of difference to a company’s bottom line.

If they knew about what was available when it comes to advanced software, they would probably be astonished at how advanced software apps available in today’s software market can get rid of some of their biggest profit-draining problems. [Read more…] about 3 Important Business Tools To Transform A Business

Essential WordPress Plugins to Make Your Website Seamless

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Having a successful website isn’t all about the written content put on it. There are many behind-the-scene plugins that are essential for any new website owner. These help to create a seamless experience for users, while ensuring the safety of the overall site. Let’s take a look at the most vital plugins every website owner should be installing.

BackupBuddy

This should be the first plugin installed on any site. As a website owner adds content to their site, it’s important to have a backup copy in case something goes wrong. BackupBuddy allows website owners to schedule automatic backups of their website that get stored on the cloud. Make sure this plugin gets priority at the set up of any new website. It’s stressful enough when a website gets hacked, but when there is no backup things can be tragic. [Read more…] about Essential WordPress Plugins to Make Your Website Seamless

4 Reasons to Redesign Your Website

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Once you create your website that isn’t the end of things. Your website should evolve and change. It needs to stay up-to-date with the current trends and offer users the things they expect. Sometimes, though, making simple changes won’t cut it. Sometimes you need a website redesign. Here are four reasons why you might consider redesigning your website.

1. Rebranding

If you are rebranding your business, then your website will need to be redesigned to reflect this change. In order to really incorporate your new branding every aspect of your business needs to match. Forgetting to change your website is a huge mistake that will likely only result in confused customers. When customers are confused, it is never a good thing. They may think that something is wrong with your business and begin to question if it is trustworthy. When you rebrand your business, your website should be one of the first things changed. [Read more…] about 4 Reasons to Redesign Your Website

SEO Tactics to Ensure Your Drupal Blog Ranks on Page One

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Blogs on the web these days are already in the millions. Based on statistics from the most preferred platform, there are now 76.5 million blogs using WordPress and an estimated 50,000 new WordPress websites are added to the web on a daily basis. As such, a publisher or blogger today needs to find ways to stand out from the rest and drive more traffic to his or her site.

Being in the know about the most basic search engine optimization techniques is a good start. Some newbies may not be aware of this yet but it pays to update yourself about them as you go along because SEO can make a huge difference in making your site land in the top search results or not found at all. [Read more…] about SEO Tactics to Ensure Your Drupal Blog Ranks on Page One