Smartphones are, undeniably, a predominant force in our lives today in 2016. Perhaps more so than our tablets and laptops, the smartphone has become an integral part of how we go about our daily business, even how we interact with people. Yet, it wasn’t that long ago (2009, to be exact), when Apple delivered a revolutionary notion to the world: there’s an app for that. [Read more…] about Why App Development Is (And Deserves to Be) So Expensive
Separating the good form the bad is easy. The tricky party is to sift out the good from the best. Hopefully your business is at least good. You’re making sales. You’re honest and reliable too. But you’re looking for something more. You want community. You don’t just need buyers. Your venture needs supporters – fans – to make things work in the long run. How do you turn customers into groupies? [Read more…] about 6 Tips for Blazing Business Blogging
If you are trying to compete with the big Internet firms, is it safe to say that the Internet presents you with a level playing field?
In point of fact, the Internet can be a level playing field for competing businesses, given all things technological were the same. That is to say, if your servers were equally reliable, you should be able to compete with anyone out there. Isn’t that true?
Yes and no. The Internet is a level playing field if you think it as something endlessly vast and available. No one’s location (and nobody’s view) is better than anyone else.
But the field is not exactly level, because the Internet favors those who got their first. If you want to sell shoes, take it from me, you aren’t going to get a Web address of shoes.com, unless you pay for it with an arm and a leg. And, sure enough, just to check myself here, Shoes.com, does exist. It was founded in 1996 and has a handsome Web site to show for itself. [Read more…] about On The Internet, Can You Compete With The Big Boys?
When less people had smartphones and there weren’t hundreds of apps available for anything you wanted to do, it was common sense that if you created an app people would download it. Just like with blogging in 2015, now you need to create something that is better than everything else and promote it in order to guarantee downloads.
Even though the app world is more competitive these days, that doesn’t make it any less important for your business to create one of your own. In fact, here are three huge reasons why you should create one for your business. [Read more…] about Three Reasons You Should Create Your Own App
No doubt about it, building your first website is a big deal. There was a time when only geniuses with a deep understanding of computer science, and access to expensive and complicated software could even consider such a thing. Now, with template-based site builders, crafting your home on the web has almost become too easy.
There really is a such thing as “too easy”. People start to believe that just because a platform has become accessible, they are automatically good at it. If you remember the days when desktop publishing became simple and mainstream, we got a lot of really bad publications. This happens whenever an exclusive tool becomes mainstream.
There is a good reason why the experts are experts. It is not just that they have expensive tools. It is that they know how to use them. So just because website creation has gotten as easy as creating a new document in a word processor, don’t mistake yourself for an expert.
That doesn’t mean that you cannot create a very serviceable product. You most certainly can. Just make sure you include these three things that will give your site the finishing polish it deserves:
Security is Job One
In the early days of our naïveté, we could be forgiven for focusing on the positives as a matter of first importance. What we failed to do was consider all of the ways that people of ill-intent could break in, vandalize, destroy, steal, and misuse our new creation. We were like children with no idea what the real world was like.
Today, we can no longer be forgiven for such an oversight. If security is not at the heart, not to mention the top and bottom of every aspect of your new site, you’re doing it wrong.
Great security requires real expertise. If you don’t have it, you need to acquire it through security software made by those who do. VMware NSX is a secure cloud environment provided by Trend Micro that is compatible with the following features: [Read more…] about Building Your First Website? Make Sure You Don’t Forget to Include These Three Things
It is now well-known that the Internet offers more than just accessing information quickly. For a business, a well-presented webpage is necessary. Business need a name that can be easily researched through search banks, and they need to have a pretty tight grasp on Cascading Style Sheets (CSS) programming and HTML programming so that their website testifies to the fact that they are a legitimate company. [Read more…] about CSS Programming Improving Your Business