Animated GIFs are the perfect tool to help build your brand. They make people smile, and that feel-good factor transfers to your brand. People love to share animations on their social media accounts because they want to make their friends laugh.
Principles of Great GIF Design
The Graphics Interchange Format (GIF) was invented way back in 1987 by a CompuServe developer as the best format for low detail compressed graphics. GIF images may be color-limited and lack the detail of a JPG photo, but their small file size has helped them last over 30 years, a millennium in Internet terms. [Read more…] about Using Animated Gifs to Build Your Brand