If you are trying to compete with the big Internet firms, is it safe to say that the Internet presents you with a level playing field?
In point of fact, the Internet can be a level playing field for competing businesses, given all things technological were the same. That is to say, if your servers were equally reliable, you should be able to compete with anyone out there. Isn’t that true?
Yes and no. The Internet is a level playing field if you think it as something endlessly vast and available. No one’s location (and nobody’s view) is better than anyone else.
But the field is not exactly level, because the Internet favors those who got their first. If you want to sell shoes, take it from me, you aren’t going to get a Web address of shoes.com, unless you pay for it with an arm and a leg. And, sure enough, just to check myself here, Shoes.com, does exist. It was founded in 1996 and has a handsome Web site to show for itself. [Read more…] about On The Internet, Can You Compete With The Big Boys?