Many company owners might not know about business software tools that could quickly help put an end to many of their recurring business problems. Knowing about and using these tools could make a world of difference to a company’s bottom line.
If they knew about what was available when it comes to advanced software, they would probably be astonished at how advanced software apps available in today’s software market can get rid of some of their biggest profit-draining problems.
Let’s take a look at 3 powerful, sophisticated tools–tools so advanced that they could turn things around for a floundering business and put it on the fast-track to flourishing.
1. Business Intelligence Software.
Besides the robust features offered by business intelligence (BI) software to analyze business data through automated processes, one of the most interesting things about this software is that the top 10 BI products come in different forms. These are not just cosmetic changes, but fundamentally different ways of managing data collection and evaluation. This diversity is necessary to solve different types of business problems. Consequently, the best way of selecting the right BI version would be matching functionality with the business problem a company is trying to resolve.
Let’s take a look at some examples to make this point a little clearer:
- If your core focus is visualization, then consider getting Tableau.
- If you need highly adaptable software that also has wide-ranging and deep analytics, then review the benefits of acquiring QlikView.
- If you just want something that is relatively inexpensive and works with your existing desktop software like MS Office, then Microsoft’s Power BI will more than meet your expectations because they will be able to provide the detailed analytics and thorough reporting you need.
2. Human Resource Management Software
What is the biggest challenge faced by senior executives in any mid-to-large-sized company? Some wild guesses might include the slow recovery since the economic recession, the trade deficit imbalance when competing with large corporations in other countries, or an increasingly apathetic consumer market that is unresponsive to some of the company’s most innovative advertising campaigns. Although these are all good responses, one of the biggest problems that almost all companies face is managing people. Managing people is not for the faint-hearted; it’s hard work.
There are many reasons why it’s not easy to manage people in an organization. Factors like globalization, lack of engagement, insufficient knowledge and experience of personnel in key positions, and the unique challenges of supervising remote workers all contribute to this difficulty. Moreover, these problems show no sign of diminishing any time soon and far outstrip any answers provided by the current crop of clever management science techniques.
However, while Human Resource Management software does not solve all HR’s problems, it does assist in making management issues within their sphere of influence far easier. This software helps managers track, analyze, and evaluate an employee’s performance, putting an emphasis on objective metrics rather than subjective speculation.
The software also makes it much easier for HR to find the right candidates for a position in the first place and to retain this talent.
3. Marketing Automation Software.
Marketing is no longer as simple as deploying skilled advertisers to work their magic in Television, Radio, or print advertising. While these forms of promotion aren’t exactly dead, they can’t match the income-generating power of a well-lubricated inbound marketing machine. Multi-channel marketing needs local and mobile marketing automation to do well. Armed with these tools, content marketing techniques like blogging become far less tedious and time-consuming to promote.
When purchasing marketing automation software, it’s essential to get a suite of programs that includes mobile marketing automation. General marketing automation software is not the same thing as specialized mobile marketing automation. Marketing automation by itself is useful for collecting contacts, segmenting lists, providing templates, delivering messages, and providing performance metrics. However, all these features only work for automating email addresses; they don’t work for mobile which needs to access things like push messaging and communicate with wearable devices.
In conclusion, the reason why business owners and C-level executives may not be aware of these three powerful tools is because they may be too preoccupied with fire-fighting to take a look at what performance-enhancing tools are available in the business software market. Moreover, since all three of these applications are highly sophisticated, their wide range of benefits might not always be immediately comprehensible to someone who does not have a well-developed background in technology. However, once their attention is directed to what these tools can do, they can turn things around for any company trying to manage a big business with traditional tools.